Industrial Electrical & Electronic Equipment
The worldwide electrical and electronic and computers industry is the most flourishing and extremely diversified sector consisting of manufacturers, suppliers, dealers, retailers, electrical engineers, electricians, electronic equipment manufacturers, and trade unions. This sector has been growing at a rapid pace with the invention of innovative technologies and an ever-increasing customer inclination towards electronic goods and services.
Customers are reinventing the consumer goods industry, reshaping brands so they represent not just products in packages but other factors such as a brand’s social responsibility. For consumer goods companies, the changes require that they be closer than ever to their customers and to consumers. Knowing what consumers are thinking is only the start. To understand trends and the resulting marketing and merchandising implications, brands need to be ahead of change, not just followers of it.
An Engineering Works industry also called as (OEM) is a company whose products are used as components in another company's product. These OEM will generally work closely with the company that sells the finished product (often called a "value-added reseller" or VAR) and customize the designs based on the VAR's needs.